Identity Guide

Writing Style Guide: PRINT and WEB

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


A

Abbreviations:

Name

Abbreviation

University of Michigan-Dearborn
College of Arts, Sciences, and Letters
College of Engineering and Computer Science
College of Education, Health, and Human Services
College of Business
Enrollment Management and Student Life

UM-Dearborn
CASL
CECS
CEHHS
SOM
EMSL

Alumnus, alumni, alumna, alumnae: Use alumnus (alumni in the plural) when referring to a man who has attended a school. Use alumna (alumnae in the plural) for similar reference to a woman. Use alumni when referring to a group of men and women.

D

Dates: Do not use nd, st, th or nth: Sept. 28, not Sept. 28th

E

E-mail: One word with hyphen.

G

Gateway: One word

Geographic locations: southeast Michigan, metropolitan Detroit, not Southeast Michigan or Metropolitan Detroit

H

Homepage: One word

Hyphen: The correct punctuation mark for University of Michigan-Dearborn name and abbreviations.

I

Internet: Internet is a proper name. Capitalize the “I” in all instances.

O

Online: One word

P

Phone numbers: (Use hyphens) 123-456-7890

R

Regents - Capitalized in University usage when it refers to the Regents of the University, but not “regental.”

S

Slogan: see Tagline

T

Tagline: The official tagline for undergraduate recruitment is The Degree that Makes the Difference™. For proper use of the tagline, refer to the Logo Usage Guidelines.

Time: Use a space before a.m., p.m. Use periods.: 9:00 a.m.

W

Web site: Two words

Web, World Wide Web, WWW: Web and WWW are shortened names referring to the World Wide Web. Capitalize all of the W’s because they are formal names.