WEB STYLE GUIDE CHECKLIST

Best Practices

• Accessibility: alt tags
• Search Engine Optimization (SEO): keywords and descriptions

Links:

• Documents open in new windows (e.g. pdfs, Word docs)
• No links to "dead" links
• Naming properly

Navigation:

• Number of links in the Left Navigation is at a minimum
• Avoid repeating navigation

Content:

• No distortion from copying and pasting
• Correct spelling, punctuation and grammar
• Consistent foramtting

Writing Style Guide

• Abbreviating University of Michigan-Dearborn: UM-Dearborn
• Tagline: The Degree that Makes the Difference™
  
• Web terms: e-mail, Web site
• Phone numbers: 123-456-7890
• Time: a.m., p.m.

Policies and Procedures

• Secure appropriate school/unit approvals, if necessary
• URL changes: notification to Content Managers