Identity Guide

WEB STYLE GUIDE CHECKLIST

Best Practices

Links:

  • Documents open in new windows (e.g. pdfs, Word docs)
  • No links to "dead" links
  • Naming properly

Navigation:

  • Number of links in the Left Navigation is at a minimum
  • Avoid repeating navigation

Content:

  • No distortion from copying and pasting
  • Correct spelling, punctuation and grammar
  • Consistent foramtting

Writing Style Guide

  • Abbreviating University of Michigan-Dearborn: UM-Dearborn
  • Tagline: The Degree that Makes the Difference
  • Web terms: e-mail, Web site
  • Phone numbers: 123-456-7890
  • Time: a.m., p.m.

Policies and Procedures

  • Secure appropriate school/unit approvals, if necessary
  • URL changes: notification to Content Managers