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PHONE: (313) 593-5644
DATE: June 2, 2004

History of technology expert to give talk on electric automobiles

DEARBORN---Gijs Mom, an expert in the history of technology, will present "The Car of Tomorrow: Success and Failure in the History of Mobility and the Electric Vehicle" at 4 p.m. Wednesday, June 16 in Room 1030, of the College of Arts, Sciences, and Letters (CASL) Building on the University of Michigan-Dearborn campus.

The event is sponsored by CASL and the Center for the Study of Automotive Heritage.

Mom, assistant professor of history of technology at Eindhoven University of Technology in the Netherlands, will discuss how the advantage of gasoline engines was created over the years through a series of marketing interventions and technological modifications in both the consumer and commercial vehicle markets in the United States and Europe.

Using historical examples, Mom will discuss the technological advantages of the electric vehicle with an analysis that weaves together culture and economics with engineering technology.

Mom is one of the founders of the emerging field of mobility history. He is a recipient of the 2003 Institute of Electrical and Electronics Engineers Life Member Award for the best article published on the history of electrical engineering. Mom is deputy editor of the Journal of Transport History and will become editor in November 2005.
His book, The Electric Vehicle: Culture and Expectations in the Automobile Age, was published recently by John Hopkins University Press.

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