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DATE: Feb. 8, 2005

Ford's Brazilian plantation is topic of talk

DEARBORN---Andreas Exenberger, assistant professor at the Faculty of Economics and Statistics of Innsbruck University in Austria, will present "Fordlandia: Micro, Meso and Macro Level" at 4 p.m. Monday, Feb. 14 in Room 1165 of the Social Sciences Building on the University of Michigan-Dearborn campus.

The talk, which is free and open to the public, is sponsored by the Center for the Study of Automotive Heritage.

In the mid-1920s, Henry Ford created a rubber plantation in Brazil to get around the supply problems connected with East Asian rubber from British and Dutch plantations, according to Prof. Bruce Pietrykowski, director of the Center for the Study of Automotive Heritage.

The project, which soon became known as "Fordlandia," reveals much about the environmental problems, mismanagement, labor problems, social upheaval and cultural misunderstandings caused by the transplantation of a North American factory and village to the Brazilian Jungle.

For more information, contact Pietrykowski at bpie@umd.umich.edu.

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