Identity Guide

Print Style Guide

The University of Michigan-Dearborn Print Style Guide is in place to help keep new UM-Dearborn collateral materials looking consistent through all schools and units. This guide will help schools and units maintain a unified brand identity for UM-Dearborn.

Abbreviation
Colors
Fonts
Photography
Punctuation
Required Text


Abbreviation

The following are acceptable abbreviations for the University of Michigan-Deaborn name. Whenever possible, spelling out the complete name "University of Michigan-Dearborn" is strongly encouraged.

Do:
UM-Dearborn

Don't:
UM-D
UMD
UMDearborn
U-M-D
U-MD
UofM Dearborn
U of M Dearborn
Michigan-Dearborn
etc.

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Fonts

 

 

 

Book Antiqua

The official font for the University is Book Antiqua. The school’s address and any related logotypes should always be in Book Antiqua.

(Book Antiqua)

The following ratios are used in the University of Michigan-Dearborn Wordmark and School logos.

Large : Small
30 : 23
23 : 18
16 : 12

Gill Sans

Any other additional copy should be set in Book Antiqua or Gill Sans, if available. If Gill Sans is not available, use one of the following three (in order of preference):

  1. Helvetica
  2. Franklin Gothic
  3. Arial

(Gill Sans)

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Photography

The University of Michigan-Dearborn has a library of approved photos for your use. You can visit the online Photo Library library at www.umd.umich/photolibrary/. [Please note: you will need a UM-Dearborn uniqname and kerberos password to access this area of the site.] Please do not use stock photography for any University publications.

Captions:

If a caption is required, place the caption below the lower left-hand corner of the image. Use 10 pt font and use Gill Sans. (If Gill Sans is not available, use one of the three other suggested fonts in the Typography section of this website.)

Please note: Captions in publications designed entirely outside of the University may appear different than shown here. The designer reserves the right to incorporate captions as best needed for that specific publication.


Graduation, 2006

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Punctuation

Please note that the correct punctuation mark for University of Michigan-Dearborn (and its abbreviations) is the shorter hyphen rather than the longer en-dash or em-dash.

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