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Marketing resides within Institutional Advancement and is responsible for enhancing the University's reputation, image and visibility throughout the metropolitan Detroit region through a unified marketing strategy.
Marketing is responsible for: - Managing the UM-Dearborn brand,
- Developing core marketing strategies,
- Providing marketing services to members of the university community,
- Managing the UM-Dearborn website, and
- Partnering with Admissions to achieve optimum enrollment growth.
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