Making an Impact from Radio Ads to Corporate News Coverage
Roger Castillo
Major: Communications
College of Arts, Sciences, and Letters Internship: Diesel Marketing Communications Internship, Robert Bosch, LLC
““From the first day at my internship, I was expected to deliver professional quality work, meet deadlines, and participate in key decisions. I have been involved in all aspects of public relations and marketing communications, including writing proposals, plans, press releases, articles, radio ads, and monitoring social media for the company’s strategic events and trade shows. For the Woodward Dream Cruise, I wrote radio ads that aired on 104.3 WOMC as well as identified giveaways to complement the theme for the event."
"In addition, I’ve written compelling news stories about the Bosch Kentwood facility and operations for internal communications. The most important outcomes of this experience were learning to remain confident, act in a professional manner, and be able to adapt to any situation.”
