The University of Michigan-Dearborn’s name and graphic identity are important parts of building and presenting our image. Protecting UM-Dearborn’s logos and marks—and using them correctly—ensures that the value created by the UM-Dearborn image remains consistent.

This website was designed to answer most of the questions commonly associated with the use of University seals, logos, trademarks, and names. You'll find important information on the use of the University name and image; licensing guidelines; information about advertising, sponsorships, and fundraising; and much more.

This Web site will be useful to you in many ways. You can:

• Get quick answers to your questions with the Quick Reference Guide and Permissions Reference Guide.
• Download logos for printing and Web projects.
• View samples of how various schools and units are using UM-Dearborn logos in publications and on promotional items in the Brand Gallery.
• Learn how to use the University's name and logos in the Policies section.
• What does that mean? The Resources page lists definitions of commonly used terms throughout this site.

The Marketing department can answer your questions, provide guidance and help you with your decisions when clarification is needed.