Identity Guide

Quick Reference Guide

COLORS FOR PRINT:

PMS (Pantone) colors, print

Blue: PMS 2758 (coated and uncoated)
Yellow: PMS 123 (coated)
Yellow: PMS 115 (uncoated)

CMYK colors, for print [please note: these are general equivalents]

Blue: C100, M80, Y0, K26
Yellow: C0, M24, Y94, K0

 

COLORS FOR WEB (Web safe):

RGB colors, for web use only [please note: these are general equivalents]

Blue: R0, G0, B102 (#000066)
Yellow: R255, G204, B51 (#ffcc33)

 

FONTS:

The typeface used in the University of Michigan-Dearborn wordmark is Book Antiqua ("small caps").

Any other additional copy should be set in Book Antiqua or Gill Sans MT. If Gill Sans is not available, use one of the following three (in order of preference): Helvetica, Franklin Gothic, Arial.

LOGOS:

Wordmark

Dearborn Block M 

Logotype 

 

 

PUNCTUATION:

The correct punctuation mark for University of Michigan-Dearborn (and its abbreviations) is the hyphen.

 

ABBREVIATION:

The following are acceptable abbreviations for the University of Michigan-Deaborn name. Whenever possible, spelling out the complete name "University of Michigan-Dearborn" is strongly encouraged.

Do:
UM-Dearborn

Don't:
UM-D, UMD, UMDearborn,
U-M-D, U-MD, UofM Dearborn,
U of M Dearborn, Michigan-Dearborn, U of M-DBN, UM-DBN, UofM-DBN,
etc.