Identity Guide

Registered and Protected Marks

Because the University of Michigan has one of the most successful licensing programs in the country, there are strict rules about how and when to use trademarks and logos, and who may use them.

These marks require a written licensing agreement for any commercial use. The Trademark Licensing Office handles licensing of these marks. A written release from Intercollegiate Athletics is recommended, but not required.

The following marks are no longer in use:

  • Block M with Seal
  • Block M with Wolverine
  • Seal with red accents

Registered Marks

University marks are registered with the United States Patent and Trademark Office. Actual images and color and usage guidelines are found in the Dowload Logos and Print Style Guide section of this website.

The following logos are federally registered with the U.S. Patent and Trademark Office and require a circle R (®) designation; unless used in the normal course of University business or on letterhead or business cards:

PLEASE NOTE: The “split block M” (the version that has the word “Michigan” written across the M, with “Dearborn” below it) is offered as an alternative here only because it was registered and in use prior to these guidelines. It it not the preferred logo and should be used sparingly. This version of the Block M should not be used as a department logo, on newsletters or web banners created in the future.

  • Dearborn Block M logo



  • Dearborn Split Block M logo (with ‘Michigan’ through center bar)



The following images and phrases are also federally registered with the U.S. Patent and Trademark Office and require a circle R (®) designation:

  • Split Block M logo (with ‘Michigan’ through center bar)
  • Football helmet
  • M Go Blue logo
  • Wolverine line art
  • Big House
  • Michigan wordmarks
  • Maize Rage

Protected Marks

The following images and phrases are considered protected and require a TM (™) designation:

  • University of Michigan
  • U-M, UM, U of M
  • University of Michigan-Dearborn
  • The Degree that Makes the Difference
  • University Seal
  • Wolverines
  • Michigan Wolverines
  • Go Blue
  • Let’s Go Blue
  • The Victors
  • Hail to the Victors
  • Victors Valiant
  • Champions of the West
  • Conquering Heroes
  • Michigan Stadium
  • Crisler Arena
  • Yost Arena