Permissions Reference Guide
Area / Policies | Description | Approval | Whom to Contact |
Using the UM-Dearborn Name & Logos | |||
Official University Business | Use of name or logos in letterhead design, business cards, official University publications, course materials | No approval required | Director of Marketing |
Commercial Use | Commercial use of logos on merchandise sold for profit. | Approval required by: Trademark Licensing Office, Department of Intercollegiate Athletics | |
On Gifts & Premiums | Use of name or logos on merchandise given away or used for internal University functions | Review and release required by: Trademark Licensing Office Items must be purchased from a licensed vendor | |
Outside Vendors | Use of name or logos by local businesses, vendors, suppliers and contractors | Generally prohibited, except as a factual reference to a relationship with the University. Review of University name and images encouraged | Director of Marketing |
Advertising, Acknowledgements, Endorsements, and Fundraising | Use of name or logos in advertising, sponsorship, endorsement or fundraising activities by an entity outside the University | Approval and review of University name and images required | Director of Marketing |
Sponsored Activities | Use of name or existing logos for advertising of official activities or programs approved or sponsored by the University | No approval required | n/a |
Student Use | Use of name or logos on business cards | Freshman, Sophomore and Junior students--Allowed and no approval is required. Senior students -- Prohibited unless he/she is starting his/her senior year. | Director of Marketing |
Student Organizations | Use of name or logos by student organizations or clubs. | Student organizations and groups registered with the Student Activities Office--Allowed, with restrictions. Call with questions. Non-registered Organizations--prohibited | Director of Marketing |
Political Campaign | Questions regarding use of name in a political campaign | Generally prohibited. Call with questions | OVP- Secretary, Nancy Asin |
Film & Video |
| Approval Required | Director of Marketing |
Photography | Consultation requested | Director of Marketing | |
Other | Partnerships and affiliations not governed by other University mechanisms | Consultation requested | Director of Marketing |
| Creation of new marks | Consultation requested | Director of Marketing |