Advertising & Creative
The Communications and Marketing Department supports undergraduate enrollment efforts through advertising campaigns that increase awareness about UM-Dearborn and its undergraduate offerings. Advertising campaigns work to enhance the university's reputation, image and visibility in the region. Campaigns are centered around the Michigan excellence and Difference Makers and have highlighted the outstanding accomplishments of our faculty, students and alumni.
The university has used television, radio, print and many digital platforms to reach our target audience - people aged 16-24 living within a 30-mile radius of the campus. The digital media buy is continuously monitored and adjusted to enhance results and ensure the best return on investment.
The Communications and Marketing team would like to work with you on your marketing needs. We are happy to provide input and ideas, explain the brand guidelines, give input regarding strategy, review creative executions, or give suggestions regarding vendor selection. Contact us to discuss your next project.