The original University of Michigan colors were described in 1867 as “Azure Blue” and “Maize,” two standard artist’s oil colors of the day. The blue was described as being “the blue of a summer sky” and the maize as “the yellow of ripe corn.” These colors are represented today on the university flag and the ribbons affixed to diplomas.
Primary Palette - Signature Colors
In general, the block M is in maize and the logotype component is in blue. University of Michigan-Dearborn logos use the following color combinations for uncoated and coated stock.
Coated and Uncoated Stock = PMS 282 (blue) and PMS 7406 (maize)
Note: The UM-Dearborn blue can turn purple and yellow to orange when printed on some materials. To obtain the best color representation, please ask your printer to "match the PMS color" and provide you with a color proof (non-electronic). If you need help proofing the colors, please contact the Communications and Marketing department.
Note: HEX colors are used for the web.
Secondary Palette - Supporting Colors
The colors in the secondary palette were chosen to complement our primary palette of maize and blue, providing additional range to the brand. These colors work well as accent colors or as subtle backgrounds behind typography or graphics. Darker colors may be used behind light-colored typography.
Neutral and muted colors
Burton Tower Beige
The Rock Gray
Angel Hall Ash
Law Quad Stone
Rackham Roof Green
Canham Pool Blue
Diag M Metallic
Ross School Orange
Wave Field Green
Ann Arbor Amethyst
It's important to remember that the secondary color palette is just that: a secondary choice to accent and complement our maize and blue. An overpowering use of certain secondary colors and color combinations can resemble the branding of other higher education institutions.