Brand Identity Guidelines

University of Michigan-Dearborn’s name and graphic identity are important parts of building and presenting our image. Protecting UM-Dearborn’s logos and marks—and using them correctly—ensures the value created by UM-Dearborn's image remains consistent.

This website was designed to answer most of the questions commonly associated with the use of university seals, logos, trademarks and names. You will find important information on the use of the university name and image, licensing guidelines, information about advertising, sponsorships and fundraising, and much more.